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Twelve NYU undergrads in Professor Jay Rosen’s spring 2015 class, “The Future of the New York Times,” have been looking into efforts at the Times to find a secure and sustainable future in a radically changed world for all media companies. (Fuller description here.) The first task they undertook was to try to classify all the major efforts the Times has underway to prepare the institution for what is ahead. So far the class has found 13 distinct efforts of this type. (Descriptions here.) On this tab the class has listed the key articles for understanding each of the 13 future-facing initiatives. No resource like this has existed online— until now.

Know of an article or study that belongs on these lists? Join the conversation or drop us a line.

 

The audience development team

 

The mobile imperative

 

Heavier reliance on subscribers

 

The in-house native advertising studio

 

Making the New York Times into a global product

 

Development of sub-brands that excel in their niche

 

Building out the web platform and a sophisticated CMS

 

Expansion into video

 

Live from the Times: events, conferences and courses

 

E-Commerce: The New York Times Store and Journeys

 

Reorganization of the executive corps and newsroom leadership

 

Research and development: NYT Labs

 

Culture change: overcoming a print vs. digital divide

 

 

 

 

What do you think? Join the conversation.

Did we miss anything? Drop us a line.

 

 

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